Mathew Preston founded Heartland Strategic in 2016. Growing up on a mixed cow-calf/crop operation near Ashmont, AB, he understands the real world more than most as a result. Following graduate school at the Centre for Military and Strategic Studies at the University of Calgary, Mathew worked in the financial industry in Toronto, academia in Calgary, and the defence and security industry in Ottawa. Communications and government relations experience have been gained through working on a number of political campaigns, and through an executive position in communications on a provincial constituency association. He is also an author.

Mathew plays lead guitar in his dad's band Latigo, was a volunteer firefighter for 10 years in Ashmont, and rides his motorbike from spring breakup to first snow.